Monday, March 30, 2009
Create an idea or product that you believe can be successful. This is easier said than done. Coming up with a viable product or idea is sometimes harder than constructing a business plan. Having a good business plan is important for every entrepreneur, but what if you do not have an idea upon which to build a plan?
Get your creative juices flowing. There are many different ways to accomplish this task. Play a game, read a book, paint a picture, play a sport, etc. The point is, do something that gets you thinking and then focus that energy into creating an idea/concept/product. Do not try to force an idea to occur because this will usually result in bad ideas! Take your time, focus your thought, and create the right product for you. Know your limits. Determining these factors will help you focus your thought process. For example, if you are interested in computers, but have no education or experience with computers outside of internet surfing or word processing, it will be difficult to create a marketable idea for computer software components. Keep your thought process reasonable. In other words, do not let your imagination run wild. When you become good at creating ideas, then you can let your imagination do some work, but not at first. Seize upon any inspiration. Sometimes, ideas will pop up at the oddest times. Get a small notebook to carry around with you and write ideas in. This way you can look at your notebook and later begin to develop your idea.
Identify a problem. For example, if you are interested in cooking, maybe you have a problem with the way an oven can dry out a chicken when cooking. Now that you have identified a problem, brainstorm and think of as many solutions as possible. It does not matter how crazy the solution is, just think about them and write them down. After you have written down every possible solution, no matter how crazy, go through the list and find the solution that you feel you can best accomplish. Surprise! You have probably come up with an original idea. This does not mean that you should pitch this idea tomorrow. All this means is that you should develop your idea, mold your idea, and perfect your idea into something you think people would buy if in the market. Also, this way of thinking will get your creative juices flowing. You may find yourself traveling a different path from your original field of interest. If this occurs, follow the thought until completion. You may be surprised where it leads!
Do not force your ideas, take a break if you need one, and be patient! Do not expect miracles the first time. Go through the process and everything should work out. Write down ideas when they hit or sit down, focus on your thought, find a problem, think of a solution, and develop your original idea.
Make sure to develop your idea before you attempt to write a business plan around it.